Huaihua · Hexing Peninsula City Center

Marketing Center

The Huaihua · Hexing Peninsula City Center, designed by Double Teams Design Consultant Co.,Ltd., is a unique and innovative marketing center that combines modern art with the concept of "dynamic water rhythm". The building, with its interlocking spiral form, winds upwards and blends seamlessly with the surrounding waterscape, creating an art center suspended on water. This design sets it apart from other marketing centers, as it embraces the spatial concept of "tangible without boundary" and achieves a highly modern and artistic space.

The interior of the marketing center is a visual delight, with its use of materials and lighting techniques that reflect the characteristics of water. The floor, made of highly reflective stone combined with metal, gives the illusion of walking on calm water. The curved stone background at the entrance integrates with artistic twisted mirrors, creating a sense of movement like ripples on the sea. The mirrored corrugated metal ceiling and the presence of a huge whale sculpture further enhance the underwater theme, transporting visitors to a fantasy underwater world.

The design of the Huaihua · Hexing Peninsula City Center is not only visually stunning but also highly functional. The interior design works in harmony with the exterior shape, breaking away from conventional symmetrical and square designs. The smooth curved shape and circular ripples embody a sense of variable rhythm, inviting visitors to explore the space step by step. The use of lines, light, shadows, and artwork captures the essence of flowing water, creating a sense of traveling upward from the underwater world to the starry sea.

The project faced several challenges, including the unique building shape and the need to maximize the limited space. The designer overcame these challenges by incorporating sightseeing staircases and staircases at the location of the overlay, allowing for natural lighting and creating a permeable effect. The functional diversity of the marketing center was also addressed by utilizing the height of the floor and combining different spaces, such as the sandbox with the audio-visual room, to create an open and dynamic environment. The dislocation of the building also led to the creation of an outdoor terrace and an indoor water bar, establishing a new ecological relationship between humans, nature, and space.

The Huaihua · Hexing Peninsula City Center is a testament to the innovative and creative approach of Double Teams Design Consultant Co.,Ltd. The project started its interior space planning in Shenzhen in June 2020 and was completed in November of the same year in Huaihua, Hunan Province. It has received wide praise from the industry and has been recognized with the Bronze A' Design Award in 2021, showcasing its outstanding and creatively ingenious design.